Problem: Trying to target each query a user might search for in your site is too time-consuming to do manually.
Solution: Leverage code to generate landing pages at scale for long-tail keywords, which results in a lot of organic search traffic.
Problem: Developing robust search functionality for your application is a challenging task.
Solution: Outsource the search function to an external (mostly hosted) search service, which includes indexing and sometimes pre-built UI - so you don’t have to build them.
